Product Designer (UX/UI)
High-performing product interfaces built on scalable UI systems.
~50% inquiry uplift
~15% sales uplift
3+ industries
Selected projects
I turn complex product flows into clear interfaces that ship faster and improve outcomes.
Design is a series of trade-offs. My job is making the right ones.
Impact
- ~50% inquiry conversion uplift across redesigned pages.
- ~15% e-commerce sales uplift by reducing checkout friction.
- End-to-end product design: research → flows → UI → implementation.
Focus
Conversion optimization • Scalable UI patterns • Complex product flows
Availability
Open to remote roles and relocation opportunities (EU citizenship)
Selected work
2022-2026
- Conversion
- UI System
Increasing qualified inquiries for a legal website
Clear IA, stronger CTAs, and early trust signals to increase qualified inquiries.
Role: Senior UX/UI Designer
Focus: High-intent pages
Outcome: +~50% inquiry uplift
- Ecommerce
- Checkout
Reducing cart abandonment in jewelry e-commerce
Checkout clarity and friction removal to improve completion and revenue.
Role: UX/UI Designer
Focus: Checkout & mobile
Outcome: +~15% sales uplift
- Fintech
- KYC States
Fintech: Onboarding/KYC flows (Redacted)
Confidentiality-safe case study focused on edge cases, clarity, and scalable patterns.
Role: Product/UX Design
Focus: KYC states
Outcome: Robust state coverage
AI-enabled workflow (always human-validated)
AI speeds up exploration. Final decisions are human-validated through context, constraints, and critique.
